Colorado Lodge LLC (doing business as Colorado Lodge, "Colorado Lodge," "we," "us," or "our") respects your privacy. This Privacy Policy explains how we collect, use, disclose, retain, and protect personal information when you visit thecoloradolodge.com, use our forms, communicate with us, interact with our advertising, or begin a reservation through our website.

This Privacy Policy applies to online information collected through our website and related digital communications. Certain reservation, payment, cancellation, stay, guest messaging, and booking-specific terms may be governed by our third-party booking provider, Cloudbeds, at the time you make a reservation.

Who We Are

The operator of this website is Colorado Lodge LLC, located at 606 Jeffries Rd, Big Bear Lake, CA 92315. You may contact us regarding this Privacy Policy at info@thecoloradolodge.com.

Information We Collect

Depending on how you interact with our website, we may collect the following categories of information:

Contact information, such as your name, email address, phone number, mailing address, and any details you provide in a form or message.
Inquiry and booking-related information, such as requested stay dates, guest counts, special requests, event details, correspondence content, and other information you choose to provide.
Reservation and transaction-related information, such as booking details, payment status, and guest communication history, generally collected and processed through Cloudbeds and related service providers.
Device and internet activity information, such as IP address, browser type, operating system, pages viewed, links clicked, referring URLs, approximate geolocation derived from IP, session behavior, timestamps, and similar usage data.
Marketing and attribution information, such as campaign identifiers, ad-click information, referring source, UTM parameters, cookie identifiers, and information used to understand how visitors find and use our website.
Audio, electronic, or visual information, such as messages you send to us, chat transcripts if chat is enabled, and communications relating to inquiries or customer support.
Protected or sensitive information you voluntarily provide, such as accessibility-related requests, accommodation preferences, or other information you choose to disclose to us in connection with your stay or inquiry. We ask that you not send sensitive personal information beyond what is reasonably necessary for your request.

How We Collect Information

We collect information:

directly from you when you submit a form, sign up for emails, request information, contact us, or begin a reservation;
automatically through cookies, pixels, tags, analytics tools, session and attribution tools, and similar technologies on our website;
from service providers and platform partners that help us operate our website, advertising, reservations, communications, and analytics; and
from advertising and analytics partners who assist with campaign measurement, remarketing, and website performance insights.

How We Use Information

We may use personal information for the following business and commercial purposes:

to operate, maintain, secure, and improve our website and digital services;
to respond to inquiries, coordinate stays or visits, and provide customer service;
to process or facilitate reservations and guest communications through Cloudbeds or other service providers;
to manage newsletters, follow-up communications, abandoned inquiry or booking workflows, and requested updates;
to send transactional or conversational communications, including inquiry follow-ups, appointment scheduling, confirmations, reminders, and support responses;
to analyze website usage, user experience, advertising performance, lead sources, conversion activity, and sales attribution;
to personalize content, remember preferences, and prefill certain forms or workflows for user convenience;
to detect, investigate, prevent, and address fraud, abuse, security incidents, or other misuse;
to comply with legal obligations, enforce our terms, and protect our rights, users, guests, and business; and
for other disclosed purposes compatible with the context in which the information was collected.

Cookies, Pixels, Advertising, and Similar Technologies

We use cookies, pixels, scripts, tags, web beacons, and similar technologies for site functionality, performance measurement, analytics, advertising, attribution, and user experience improvements. These technologies may be deployed by us or by third parties acting on our behalf.

These tools may be used to:

remember your preferences and consent choices;
understand how visitors use our website;
measure and improve marketing performance;
support remarketing, retargeting, and audience creation on third-party platforms;
track conversions and lead sources; and
prefill forms or streamline user interactions where technically available.

We currently use or may use technologies associated with services such as Cloudbeds, Google Analytics / GA4, Google Ads, Google Maps, YouTube and/or Vimeo, Meta Pixel, HighLevel / InnDojo Inc, WPConsent, Google reCAPTCHA via CAPTCHA 4WP, and related tools for analytics, customer relationship management, marketing, booking, website functionality, and communications.

Categories of Third Parties With Whom We May Disclose Information

We may disclose personal information to the following categories of recipients, as reasonably necessary for the purposes described above:

booking engine, reservation, payment, and property-management providers, including Cloudbeds and related guest-experience or messaging tools;
CRM, marketing automation, newsletter, email, and SMS service providers, including HighLevel / InnDojo Inc;
analytics, advertising, attribution, remarketing, and conversion-tracking providers, including Google and Meta services;
website hosting, plugin, security, anti-spam, and consent-management providers;
map, video, chat, and embedded-content providers;
professional advisors, auditors, insurers, regulators, law enforcement, or parties involved in legal process where required or appropriate; and
successors, acquirers, or counterparties in connection with a corporate transaction, subject to applicable law.

We do not share your personal information directly with local activity partners for their independent marketing merely because you visit our website. If a particular offer or program involves separate third-party participation, additional terms or disclosures may apply at that time.

Sale, Sharing, and Targeted Advertising

We use advertising, analytics, remarketing, and attribution tools that may involve disclosures of identifiers, internet activity information, or similar data to advertising and analytics partners. Depending on applicable law and the specific data flow, some of these disclosures may be considered a "sale" or "sharing" of personal information for cross-context behavioral advertising under California law.

You may request that we stop selling or sharing your personal information by contacting us at info@thecoloradolodge.com with the subject line Privacy Request - Do Not Sell or Share. We will review and process such requests in accordance with applicable law and our technical capabilities.

California Privacy Rights

If you are a California resident, you may have the right, subject to verification and applicable exceptions, to request that we:

disclose the categories of personal information we collected about you;
disclose the categories of sources from which the information was collected;
disclose the business or commercial purposes for collecting, selling, or sharing personal information;
disclose the categories of third parties to whom personal information was disclosed;
provide access to specific pieces of personal information we collected about you;
correct inaccurate personal information we maintain about you;
delete personal information we collected from you, subject to legal exceptions;
opt you out of the sale or sharing of personal information, where applicable; and
limit the use and disclosure of sensitive personal information, where applicable under law.

To submit a privacy request, email info@thecoloradolodge.com or write to us at 606 Jeffries Rd, Big Bear Lake, CA 92315. Please describe your request with enough detail for us to evaluate and respond. We may need to verify your identity before processing certain requests.

We will not unlawfully discriminate against you for exercising applicable privacy rights.

Access, Correction, and Verification Process

If you would like to review, correct, or request deletion of personal information you submitted through our website, you may contact us using the methods above. We may request additional information reasonably necessary to verify your identity and the scope of your request before taking action.

Do Not Track and Similar Signals

Some browsers offer a "Do Not Track" setting. Because there is no universally accepted standard for how to interpret or respond to Do Not Track browser signals, our website does not currently respond differently to such signals unless and until we implement a mechanism we expressly describe here.

Our website may permit third parties, such as analytics, advertising, embedded media, or booking-related providers, to collect information about your online activities over time and across different websites or online services through cookies, pixels, or similar technologies.

Marketing Emails and Newsletters

If you provide your email address, we may send you inquiry responses, requested information, newsletters, booking-related follow-ups, or other communications relating to our services. You may unsubscribe from marketing emails using the unsubscribe link in those emails. Even if you opt out of marketing emails, we may still send non-promotional communications relating to an inquiry, reservation, transaction, or customer service matter.

SMS Text Messaging

If you choose to provide your phone number and separately opt in to SMS text messages where offered, you consent to receive SMS text messages from Colorado Lodge related to services you requested. Message types may include inquiry follow-ups, appointment scheduling communications, appointment confirmations, appointment reminders, and customer support responses. These messages are intended to be transactional and conversational in nature for the applicable program.

Message frequency may vary. Message and data rates may apply. Reply STOP to opt out. Reply HELP for help. Consent to receive SMS messages is not required as a condition of purchase.

If we later introduce additional SMS programs, including marketing programs, those programs may be subject to separate opt-in language and additional disclosures.

Children's Privacy

Our website is intended for a general audience and is not directed to children under 13. We do not knowingly collect personal information online from children under 13 through this website. If you believe a child under 13 has provided personal information to us, please contact us and we will take appropriate steps to review and address the matter.

Data Retention

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to operate our website, manage inquiries and reservations, maintain records, analyze performance, comply with legal obligations, resolve disputes, enforce agreements, and protect our business. Retention periods may vary based on the nature of the information, the systems in which it is stored, and applicable legal, operational, accounting, or contractual requirements.

Security

We use reasonable administrative, technical, and organizational measures designed to help protect personal information. However, no website, transmission, or storage system is completely secure, and we cannot guarantee absolute security.

Third-Party Sites and Services

Our website may contain links to, embeds from, or integrations with third-party websites, booking systems, maps, video platforms, review sources, or other services. Those third parties may collect information according to their own privacy notices and terms. We are not responsible for the privacy practices of third-party services that are not under our control.

Public Reviews and Testimonials

Our website may display or reference publicly available reviews from third-party platforms such as Google, Booking.com, Expedia, or Airbnb. Any separately recorded or filmed testimonial content we choose to publish would be subject to appropriate permissions or release documentation before publication.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will revise the effective date at the top of this page and post the updated version here. Your continued use of the website after an update becomes effective constitutes acceptance of the revised Privacy Policy to the extent permitted by law.

Contact Us

If you have questions about this Privacy Policy or would like to submit a privacy request, contact us at info@thecoloradolodge.com or by mail at Colorado Lodge LLC, 606 Jeffries Rd, Big Bear Lake, CA 92315.